Home Staging Professionals Host Online Marketing Q&A

I had the pleasure of speaking to the Nashville Chapter of the Int’l Assoc. of Home Staging Professionals this morning.  If you’re not sure what home stagers do, when you want to sell your house or other property, they’re the ones who come in and transform it into a picture-perfect image of what buyers are looking for.  If you’ve ever browsed the MLS, you can easily see which homes have been professionally staged – they’re the ones that don’t stay on the market too long!  From decorating to furniture – these hard-working folks take a ‘typical’ space and doing their magic – creating a visually appealing setting that’s ready to sell.

We discussed the importance of key-phrases and the many things you can do to increase search engine visibility and website traffic utilizing strategic online marketing tactics.

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Podcamp 2010

I made my annual pilgrimage to “PodCamp Nashville” this past Saturday. This is one of two big “New Media” events I really look forward to, because New Media – meaning blogging, podcasting, and web video is still in its infancy and it’s exciting to be a part of its “coming of age”. Considering the search engine giant Google was incorporated only 11 years ago, there’s really no telling where the web (and web content) might be in another 10 years. Read the rest of this entry »

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How To Take Advantage of Real-Time Search

“Real-time searches”?  A few weeks ago, we explained the concept, but it bears repeating.   A real-time search engine will help you see what people are talking about “right now” on sites like Twitter. If you want to make sure your site pops on these searches, you’ve got to “get in the now,” so to speak. Doing so is going to make your website a lot more popular and get you a lot more traffic — which in turn makes you more visible and will bring in more customers, too.

Keywords count

Just as with other types of search engine savvy, the keywords you use so that you are seen by real-time search engines have a big impact, too. Use relevant keywords in your titles and in your updates. For example, you could be writing content for your “Widget X” website and the latest and greatest product updates, so you can update what you’re doing on social networks like Twitter, too.

This real-time inclusion helps your subscribers and customers feel “in the know,” which is going to bring them closer to you and make them more likely to check you out and stay on top of things — and thus keeping them loyal to you, which also means more cash in your pocket.

What keywords should you use?

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